Cars

Question My target market is women and Im having a hard time getting them to promote my products They just seem unmotivated I dont get it Does my affiliate program stink or am I recruiting bad affiliates

Dear Affiliate Manager
This just goes back t
Question My target market is women and Im having a hard time getting them to promote my products They just seem unmotivated I dont get it Does my affiliate program stink or am I recruiting bad affiliates

Dear Affiliate Manager
This just goes back to basic psychology Women and men value different things

Car salesmen are taught this in their training When a husband and wife walk into a car showroom the car salesman will face the husband when he talks about things like horsepower and engine stuff Then hell turn to the wife and talk about safety and color options Is this condescending Yes But its also effective My eyes glaze over when it comes to horsepower but I want to know what Im going to look like in my car Sunroof Radio Now were talking

So what does this have to do with your affiliate program Simple Although I cant speak for all women obviously I can tell you the things I value in an affiliate program

Quality I value my newsletter subscribers and am building a relationship with them According to recent studies women go online to find relationships and support If your product or service is junk then you could offer me 99 commission with a 99 conversion rate and Im still not going to sell it to my visitors

Affordability I cant promote a product that I myself would not buy If youre overpriced for what you offer I can not promote your products to my subscribers

Dollars and Cents Of course money is a factor Its just not the 1 factor as you may be surprised to know 20 commission vs 40 Im not as concerned about that as I am the other items in this list

Tools Yes tools This is really big and so few affiliate managers get it I think Ive finally pinpointed why this is such a big thing at least for me This scenario happens way too often I find a product I am really excited about and I eagerly sign up for their affiliate program I log in so I can start telling everyone I know about this great product or service I cant wait to see what they have in the links section Will there be articles or a rebrandable ebook maybe Or even an informative video Its like Christmas morning what will I find And then the affiliate section opens and theres one measly link and a button

My initial gut reaction is Theyre not even trying And now I dont feel valued or motivated in the least bit You just succeeded in turning your biggest fan into someone who stuck a lousy button on her page and knows its not going to sell at all

I know what youre thinking Its the affiliates job to sell Yes youre right As an affiliate I know that writing reviews and recommendations is the best way to sell a product No doubt about it All Im saying is that youve got to give us at least an indicator that youre interested in building a working relationship

Is it hokey to want a relationship with an Affiliate Manager Yes It is But I can tell you that any affiliate program where I get some attention and appreciation is going to get a lot more loyalty from me than an Affiliate Manager who sits on the couch drinking beer and watching football while Im running around working my butt off Hmmm did I say that

So yes women are from Venus You can decide to embrace it and reap the rewards or ignore it and wonder why your affiliates arent motivated Its your choice As an affiliate Im challenging you to embrace this information and run with it